RTL names new combined ad unit RTL AdAlliance

RTL Group’s new international advertising subsidiary is to be given the name RTL AdAlliance, combining RTL AdConnect, G+J I|MS, and Smartclip’s sales and media businesses.

RTL said the combination would establish one strong and unified powerhouse for the international media sales business leveraging the RTL brand. The new company will closely collaborate with RTL Groups’ tech solutions, it said.

Stéphane Coruble will lead the newly combined RTL AdAlliance as CEO together with Oliver Vesper, chief digital officer and deputy CEO.

In addition to the already appointed chief transformation oficer, Daniel Bischoff, the management team will include Carine Jean-Jean, who has been named communications director of RTL AdAlliance and Karine Lippi-Blondin will become Human Resources Director.

The launch of RTL AdAlliance is part of the international roll-out of the new identity and design for RTL Group’s core brand RTL.

Coruble said: “We are combining three powerful forces to build a leading Total Media monetisation platform for European broadcasters and for the European inventories of global premium publishers. The new offering and new name, RTL AdAlliance, reflects the strengthening of our customer focus, and increases our agility to be more competitive with the global tech platforms. Our goals are completely in line with the three priorities of RTL Group’s strategy: strengthening the core, boosting growth businesses, and fostering alliances and partnerships.”

Vesper said: “RTL AdAlliance will closely collaborate with Smartclip, TechAlliance and Yospace. By leveraging technology from Smartclip and the TechAlliance, we will become a one-stop shop for media and tech solutions for our publishers. This allows us to strengthen our digital growth strategy and overall competencies at RTL AdAlliance in terms of product, team, and skillsets.”