LGBTQ+ brand TÊTU launches channel on Pluto TV

Paramount-owned FAST service Pluto TV has announced a partnership with French LGBTQ+ media company TÊTU.

The partnership will see the TÊTU TV channel launches today on Pluto TV and on tetu.com, with the channel offering a variety of content targeted towards French-speaking members of the LGBTQ+ community.

Its content offering includes more than 50 films from the specialised LGBTQ+ distributor, Optimale, including Tu me manques, Ce qu’on a, Petite amie, and L’Été mystérieux. It also offers entertainment shows from the Paramount portfolio of brands, such as RuPaul’s Drag Race and Queen of the Universe.

Olivier Jollet, executive vice president, international general manager of Pluto TV, said: “Pluto TV is known as a home for all audiences, and this partnership reflects our desire to show the world as it is, through stories that can unite our audience. We are pleased to partner with TÊTU, a reference for the LGBTQ+ community, and to bring its iconic brand on our platform to further inclusion and diversity through the power of content”.

Hamid Hassani, general manager of TÊTU, said, “We are delighted to collaborate with Pluto TV and to offer our readers a range of content created especially for them. TÊTU TV is at the heart of our content diversification strategy to continue to inform, entertain, embody and celebrate the LGBTQ+ community.”