Tata Play turns to Irdeto and Broadpeak for cybersecurity

Digital platform cybersecurity firm Irdeto has announced that Indian content distribution platform Tata Play has integrated its tech to offer a more secure and enjoyable experience for customers.

The platform has implemented Broadpeak BkS350 Origin Packager pre-integrated with Irdeto Control and Irdeto Media Manager to the OTT aggregation platform, Tata Play Binge. The platform offers access to over 600 linear channels to 18 million subscribers. 

The pre-integration of Broadpeak BkS350 Origin Packager with Irdeto Control and Media Manager was a key feature considered by Tata Play while choosing their new packager, Irdeto said. The integrated solution supports the latest CIPIX 2.3 standard, which allows Tata Play to quickly add/integrate new linear TV services to their Binge+ hybrid set top box.

Broadpeak’s BkS350 packages and encrypts the video content in the most popular ABR formats, including Apple HTTP Live Streaming (HLS), mpeg-DASH, and CMAF. The solution, integrated with Irdeto Control, will help Tata Play to securely deliver live, time-shifted, and VOD services to any device. On-demand packaging on the BkS350 will reduce the client’s needs for encoding and storage resources while also providing high-throughput capacity to maximise cost savings.

Shane McCarthy, COO of Video Entertainment at Irdeto, said: “We are thrilled that Tata Play has chosen Broadpeak and Irdeto to enhance its video streaming service. With our advanced solutions, Tata Play can confidently deliver a top-notch viewing experience, assuring high quality on every screen while enabling the growth of their OTT offering in the region.”

Jacques Le Mancq, Broadpeak’s CEO, said: “As consumer demand for OTT multiscreen and next-generation services increases, operators need streaming solutions that can support heavy video traffic without compromising the quality of experience.”

A spokesperson for Tata Play said: “Irdeto and Broadpeak’s solutions are most advanced and extensively installed in the OTT and IPTV sector, and we wanted the same capabilities to protect and enhance our video assets. Their solutions have not only improved productivity but also enriched the viewing experience of our subscribers.”