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Polsat agrees 10-year rights deal with Volleyball World
Volleyball World, the sport’s organising body, has announced a 10-year rights deal in Poland with Polsat.
The deal will encompass all international volleyball and beach volleyball events over the next decade. This includes the men’s and women’s editions of the FIVB Volleyball World Championships in 2022, 2026 and 2030, the Beach Volleyball World Championships, the annual Volleyball Nations League (VNL), the Volleyball World Beach Pro Tour, Olympic Qualifying tournaments and a new FIVB World Event in 2025 and 2029.
Poland is set to co-host this year’s FIVB Volleyball Women’s World Championship with the Netherlands and the men’s tournament alongside Slovenia.
Financial terms of the deal were not disclosed, but Volleyball World said that the agreement represents a more than 200% increase in the media rights value.
Volleyball World CEO Finn Taylor said: “This deal is a true indication of the growth of volleyball globally and that the improvements and evolution in the quality of production for international volleyball undertaken by Volleyball World is paying off. Striking such a significant deal with a key broadcast partner like Polsat should illustrate the growing value of volleyball as a television product for other broadcasters around the world.”
Zygmunt Solorz, Founder and Owner of Polsat Television, stated: “Volleyball is Poland’s national sport and it is also the most successful sport in our country. Polsat Television and our mobile network operator Plus, have continued to support Polish volleyball organisations for over 20 years. We are extremely proud that we could broadcast the many trophies won by both Polish women’s and men’s teams and we hope to see many more. We are also happy to confirm our excellent relationship with Volleyball World and the FIVB, our prestigious partners in the world of sport.”