Global streaming up 10%

Streaming grew 10% globally during the first quarter of 2022.

According to Conviva, streaming grew across the board including in mature markets like North America and Europe where it increased by 5% and 9% year-over-year respectively.

The smart TV was the most-used device category for streaming, responsible for 77% of all streamed minutes globally in Q1 2022. During the quarter, smart TV viewing time grew by 34%, with desktops and gaming consoles declining by 15%. CTV device viewing declined 1% in the quarter with Roku and Amazon in first and second (31% and 16%).

Android TV was the leader in growth for minutes streamed, with the category up 78%. LG TV, Samsung TV, and Vizio TV all also had double-digit growth, up about 20%

Keith Zubchevich, president and CEO, Conviva, said: “Despite recent news of Netflix’s subscriber contraction, streaming continues to grow worldwide, encompassing an ever-growing stable of platforms offering unique and original content. In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.”