Paramount promotes streaming execs

L-R: Marco Nobili, Olivier Jollet

Paramount Global has announced a pair of key appointments in its streaming business.

The company is currently riding high off the back of solid financial results and is gearing up to launch its premium SVOD service Paramount+ in the UK via a partnership with Sky.

Overseeing the continued expansion of the streamer is Marco Nobili has been promoted to EVP, international general manager of Paramount+. Nobili, previously SVP of International marketing, data & analytics, will lead the strategy and execution of Paramount+’s continued growth, with the SVOD approaching 40 million users.

Meanwhile on the AVOD side of Paramount’s streaming business, Olivier Jollet has been elevated to the role of EVP, International GM of Pluto TV. Jollet will oversee all operations for Pluto TV outside of the US, including ad sales, content, marketing, distribution, data and operations.

Both will report to Raffaele Annecchino, President and Chief Executive Officer (CEO) of International Networks, Studios and Streaming, and to Tom Ryan, President and CEO of Streaming.  

Annecchino said: “The opportunity to expand our streaming business internationally is tremendous and 2022 will be a crucial year for our strategy. With Paramount+ and SkyShowtime expected to expand to 60 markets by end of 2022 and Pluto TV continuing to expand worldwide, I’m confident Marco and Olivier’s leadership will enable us to seize the opportunity and build on our progress towards our integrated global streaming business.”

Paramount’s president and CEO of streaming Tom Ryan said: “Through Paramount’s differentiated streaming playbook, we are focused on leveraging our broad strength in key areas to thrive, attract and retain consumers globally. Marco and Oliver have already driven Paramount+ and Pluto TV to new heights and with their continued leadership we are confident in our ability to become a leader in global streaming.”