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A+E Networks targets international and FAST with digital sales appointment
A+E Networks Global Content Sales has named Carlos Sanchez as SVP of digital distribution for global content sales.
Sanchez, who will report to Mark Garner, EVP of content sales and business development, will be charged with driving growth of the company’s digital content business, securing licensing agreements for A+E Networks’ library of scripted and non-scripted programming to SVOD and AVOD platforms.
His team is also responsible for identifying new opportunities for A+E’s content via emerging technologies and delivery systems including FAST Channels, as well as establishing and enhancing relationships with domestic and global digital distribution partners to extend A+E’s brands and products outside of the US market.
Sanchez was previously VP of global distribution and co-productions at Legendary Television, where he was responsible for distributing Legendary Television’s content to premium video platforms around the world as well as identifying international co-production opportunities with local partners and platforms. Prior to Legendary, he served in various distribution and marketing roles at Warner Bros. in the US and in Latin America.
“Carlos joins A+E Networks with a vast depth of experience in the digital distribution business. He has a profound knowledge of the complexities of emerging platforms, and has proven himself a leader and an innovator when it comes to identifying and securing new revenue opportunities with domestic and global partners. We’re fortunate that Carlos is joining our team during such an exciting period of growth in this area of our business,” said Garner.