Synamedia targets streamers with new SaaS offering

TV technology provider Synamedia has launched Synamedia Go, a new SaaS offering designed to make it a significant player in the OTT world as well as with its traditional pay TV base.

The cloud video suite includes Go.Foundation, an entry level service, that is complemented by a suite of new packs, including Go.Monetize, Go.Personalize and Go.Recommend.

Synamedia Go is designed to enable video service providers to rapidly launch a streaming service as well as the ability to customize it to increase value, according to the company.

Synamedia Go allows customers a choice of using pre-integrated third-party solutions from providers in the Synamedia Partner Network. Initial partners are: Dotscreen, To The New (TTN), Wiztivi (for the UI); Cleeng, InPlayer, and Evergent (for monetization and identity); Gracenote, Teravolt, and Utelly (for metadata, recommendations and aggregation).

Synamedia’s own security, addressable advertising, business insights, and video network solutions are also pre-integrated with Synamedia Go. Alternatively, customers can develop their own applications or use their preferred provider for common components such as metadata, CRM, and billing systems, the company said.

Separately, Synamedia has unveiled a new set of Artificial Intelligence-based (AI) traffic management features for its Edge CDN solution

Edge CDN now features an AI module to predict the main CDN metrics in the next hour. By predicting traffic load, Edge CDN can scale on-demand to address viewers’ video quality expectations as demand fluctuates, according to Synamedia.

The company said that with Edge CDN’s real-time analytics and monitoring system, any gap between the actual and expected performance can be analyzed and presented via preconfigured dashboards with report metrics for troubleshooting network anomalies.

“As we move into a new generation of streaming platforms, media businesses of all types need systems that are much more flexible. New viewing experiences have to be matched quickly to commercial objectives, consumer satisfaction and performance optimization,” said Synamedia CTO Nick Thexton.

“Building on our decades of experience designing video software solutions, Synamedia Go meets this need for flexibility and rapid implementation. It bridges the gap in the market between very basic systems, and – at the other extreme – highly customized solutions that can be very expensive to modify once live. Synamedia Go complements our broad OTT portfolio including Synamedia OTT ServiceGuard, VIVID Workflow as a Service, Synamedia Iris OTT addressable advertising, and Synamedia Clarissa business insights.”