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TelevisaUnivision launches ViX streamer with ‘world’s largest offering of Spanish-language’ content
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TelevisaUnivision has launched its new streaming service ViX in the US and Latin America.
Announced last month following the completed US$4.8 billion merger of Televisa and Univision, ViX initially launches as a free-to-view AVOD service that offers “the world’s largest offering of Spanish-language entertainment, news and sports content.” This will include broadcasting the FIFA World Cup 2022 in Mexico.
The AVOD offering launches with more than 40,000 hours of content, ranging from original series to live sports and news for Spanish-speaking viewers.
ViX will eventually become a two-tier service, with an SVOD option dubbed ViX+ to launch in H2 2022. This premium option will add an additional 20,000 hours of content while also removing ads.
The ViX app is available for free on Apple iOS and tvOS, Android mobile and Android TV OS devices, Amazon Fire TV, Roku devices, Samsung Smart TVs and via web on vix.com.
As revealed last month, ViX current has more than 50 original series and movies in the works, including a two-year first-look pact with Salma Hayek Pinault’s Ventanarosa Productions to produce exclusive Spanish-language feature films.
Pierluigi Gazzolo, President and Chief Transformation Officer of TelevisaUnivision, said: “Today marks a new dawn in Spanish-language streaming with the launch of ViX, adding another giant step in the transformation of the new TelevisaUnivision: Hundreds of millions of Spanish-speakers in the U.S. and most countries in Latin America will have a dedicated streaming platform that’s made for Spanish speakers and made by Spanish speakers.
“We are so proud to be able to offer this amazing content with a broadcast-like experience across all genres, in the form of linear channels as well as on-demand. All advertising supported, and importantly… for free.”
Rafael Urbina, EVP and GM of ViX, added: “The ad-supported tier of ViX is the ideal way for viewers to first experience our brand, our content and our vision. This incredible collection of live news, sports, and entertainment programming for the whole family, offered in an AVOD free service, will make it the indispensable streaming product for Spanish speakers in the US and Latin America.”
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