beIN picks Quortex and Cognacq-Jay Image to power sports streaming in MENA

beIN Media Group has announced partnerships with Quortex and Cognacq-Jay Image to power its sports streaming in the Middle East and North Africa (MENA).

The Qatar-based media giant said that it will use Quortex’s Just-In-Time solution to stream high quality sports content to its subscriber base in 24 countries across the MENA region. The solution will operate via beIN’s Over-the-Top (OTT) platform provided by Cognacq-Jay Image, and will run on Microsoft Azure.

Quortex’s Just-In-Time solution promises to build workflows based on user demand in order to maximise the benefits of live streaming while mitigating against the risks associated with online event launches.

Faisal Al Raisi, manager of Digital Projects at beIN Media Group, MENA, said: “Our partnership with Quortex and Cognacq-Jay Image contributes to beIN’s long-term objective of ensuring our offering stands the test of time by evolving our head-end. This collaboration is also instrumental in delivering the best streaming quality to our subscribers across MENA, especially ahead of the upcoming FIFA World Cup Qatar 2022. We are confident that Quortex will deliver this by combining technology and sustainability through its network and bandwidth optimisation.”

In addition to the upcoming FIFA World Cup in Qatar, beIN plays host to high-profile sports coverage in MENA including men’s and women’s UEFA club competition, the English Premier League, the NBA and the Olympic Games.