Paramount+ partners with C&W Communications for Caribbean distribution

Direct-to-consumer streaming service Paramount+ has struck a distribution partnership with Caribbean region service provider C&W Communications  to bring its premium content exclusively to subscribers of C&W Communications’ Flow and BTC video services in over 15 new markets including Anguilla, The Bahamas, Barbados, British Virgin Islands, Cayman Islands, Curaçao, Dominica, Grenada, Saint Kitts & Nevis, Trinidad and Tobago, Turks, and Caicos Islands. Additional markets may be announced in the future, according to Paramount.

As part of their subscription, except for subscribers to Essentials TV, Flow and BTC customers can access Paramount+’s catalogue through Flow’s VOD service, including Showtime, BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel, all commercial-free.

“This alliance allows us to bring Caribbean audiences the amazing premium content on Paramount. We are excited about the ongoing expansion of Paramount+, and we will continue working to scale the offer to engage subscribers and increase the reach of Paramount+,” said Eduardo Lebrija, EVP, chief commercial officer, southern Europe, Latin America, Middle East and Africa, and MD North Latam and Brazil Hub at Paramount.

“We are thrilled to be the first to bring the amazing content of the globally acclaimed Paramount+ service to the region. Our partners at Paramount have curated the most powerful content proposition for our countries. Our subscribers across most of our Caribbean markets will have access, as part of their existing TV subscription, to thousands of exclusive premium series, movies, children’s programming, including originals from BET+ and Showtime, that have become viewer favorites in the U.S., and all over the world,” said Britta Reinhardt chief commercial officer, consumer markets, C&W Communications, operator of the Flow and BTC brands in the Caribbean.