EMX expands to Europe

New York-based SSP and end-to-end tech solution provider Engine Media Exchange (EMX) has announced its entry into the European CTV market.

EMX said that it would build off its success in the US to offer advertisers and publishers access to its CTV solutions which enables them to better monetise their inventory and advertisers to reach their target audience at scale.

The company said that it tripled its CTV supply and revenue in 2021, while CTV revenue grew by 368% last year. 

The European expansion will focus on the UK and German markets, with EMX saying that it will provide access to over 200 million quality daily CTV impressions across Europe.

EMX CEO Michael Zacharski said: “CTV is an emerging media format in Europe, offering marketers huge potential to reach consumers and deliver substantial impact on the big screen. As an early mover in the European Market, our solutions will offer advertisers direct access to CTV supply at scale and complement our omnichannel solutions already in the market.”

To drive its European expansion, EMX has promoted Amaia del Olmo to the role of VP, demand sales and partnerships, EMEA. In this role, del Olmo will build on recent growth and existing successes with European clients, including Criteo and AdForm.