VlogBox picks Publica for CTV header bidding

CTV channel development and monetisation platform VlogBox has announced a partnership with CTV ad server Publica.

VlogBox is a global media house with over 1,000 CTV apps on top streaming platforms. It provides incremental reach, giving access to quality CTV inventory with cross-generational demographics, focusing on the UK and US markets.

The partnership will see Publica power header bidding, server-side ad insertion (SSAI), and ad-break decisioning for VlogBox. VlogBox said that Publica’s advanced ad-break decisioning technology has given it greater control of ad breaks and has implemented a global header bidding strategy.

The company added that it aims to grow advertising revenues and maximise revenue per second in each of its ad breaks. 

Ben Antier, co-founder and CEO, Publica, said: “We’re thrilled to collaborate with the team at VlogBox and maximise their CTV ad revenues. Leveraging Publica’s unified auction, VlogBox can increase demand, provide programmatic advertisers with better access to inventory, and improve the viewing experience for consumers.”

Nick Platonenko, CEO, VlogBox, said: “Content monetization in the CTV industry is evolving rapidly, and in this technology race we’re singling out key opportunities for publishers to maximise revenue. Working with Publica gives us access to new demand we couldn’t reach before, thanks to its unified auctions and advanced ad serving capabilities that are already delivering strong results.”