NBCU and RTL tie up ad inventory partnership

NBCUniversal has announced a new partnership with RTL Group’s ad business RTL AdConnect.

The bilateral, international partnership is described as ‘ground-breaking’ by the companies, and gives each other access to their premium TV and digital inventory assets.

RTL AdConnect will be able to provide its European clients and partner agencies access to all NBCUniversal-owned & operated premium, brand-safe TV and digital inventory. Meanwhile, NBCUniversal will represent RTL AdConnect’s premium Total Video European portfolio, providing Chinese and US-based clients with reach and advertising solutions.

KC Sullivan, President of Global Advertising and Partnerships, NBCUniversal, said: “Today’s announcement is also a sign that the marketplace should expect further global growth in the years ahead. We want NBCUniversal to be the number one choice for marketers globally. RTL strengthens our advertising offering in Continental Europe as we strive to deepen our presence across the region.”

Stéphane Coruble, CEO, RTL AdConnect said: “We are absolutely thrilled about this bilateral partnership with NBCUniversal. This new collaboration widens our international footprint with the leading US broadcasting group and allows us to provide marketers with even more global advertising solutions.”