Watch4 scores ATP rights

DACH-based AVOD Watch4 will stream three ATP 250 tournaments live from Australia..

The streamer has entered into an agreement with IMG, with the announcement made by Philipp Rotermund, CEO, Video Solutions AG.

From now to January 15, Watch4 will feature live streams of 21 Tennis Australia tournaments taking place in Adelaide, Melbourne and Sydney. The matches serve as a precursor to the Australian Open, and will feature pros including Rafael Nadal, Alex de Minaur and Alexander Zverev.

Matches will be available live and on demand, as a part of Watch4’s sports section.

Video Solutions AG CEO Rotermund said: “Our agreement with IMG is indicative of the types of licensing deals we intend to execute more and more this year. We believe that sports content is a vital part of our overall entertainment offering for viewers in our markets. The ATP tournaments are high-profile and feature some of the biggest names in tennis, but aren’t readily available to viewers. We hope to be the platforms consumers go to for live and on-demand sports content like this from around the world.”