El Araby to integrate Foxxum CTV OS into smart TV deployments

Smart TV solutions provider Foxxum has announced a deal with ​​Egyptian electronics manufacturer El Araby.

El Araby, which manufactures a range of consumer technology products for brands including Sharp, Tornado and Toshiba, will deploy the Foxxum CTV OS as an additional option to its pre-existing TV line-up.

Foxxum’s CTV OS offers monetisation opportunities through interactive and user-friendly ad experiences across its ecosystem. Foxxum’s portfolio also provides access to a wide range of local and global applications.

Mehmet Eroglu, chief commercial officer at Foxxum, said: “We took a deep dive into MediaTek’s SoC hard- and software within the last 24 months and launched an amazing new Foxxum CTV OS on MediaTek technology. It runs entirely web-based to allow navigation of the entire CTV from one landing page, integrating linear broadcasting and streaming in one place. This enables our clients to support desired customization with much less engineering. In this way, Foxxum can provide a great growth and cost saving opportunity.”

Mohamed Negmeldin, QA director at El Araby Group, said: “Due to our long-standing cooperation with Foxxum, it was clear to us that we would like to be the first to add the new Foxxum CTV OS to our devices. We see great potential and are certain that the product will be a global success.”