Insight TV launches 4K channel on Comcast

Millennial-focused lifestyle programmer Insight TV has launched its Insight TV 4K channel across Comcast’s entertainment platforms, including Xfinity X1, Xfinity Flex and the company’s new XClass TV in the US.

The service will feature some of Insight TV’s titles including Close Proximity, Epic Exploring and King of the Hammers.

Insight TV 4K is the first full UHD HDR standalone SVOD service available to Xfinity and XClass TV customers, the company said

This launch continues Insight TV’s expansion in the US market and highlights its on reaching 18–34-year-old consumers across premium direct to consumer platforms, the company said.

The launch brings the number of mobile and digital platforms carrying Insight TV UHD around the world to 111, with more on their way, it said.

“Mark Romano, VP, Americas has worked closely with Comcast to make this launch a reality and we are proud to be the first branded 4K-only SVOD offering available across Comcast’s entertainment platforms. As we continue to expand our reach in the U.S. we are excited to be working the incredible team at Comcast to reach our millennial and Gen-Z target audience,” said  Graeme Stanley, chief commercial officer, Insight TV.