Łódź turns to Redge Technologies for cultural OTT offering

The Łódzkie Voivodeship regional authority in Poland is to create an OTT video platform uniting its cultural offerings and has tapped local tech outfit Redge Technologies to provide the platform for it.

The service, designed to enable the inhabitants of Łódź to have broad access to culture, will also be available to Polish diaspora audiences.

The platform will provide online access to seven cultural institutions of the Łódzkie Voivodeship including the Museum of Art, the Łódź Philharmonic and the Stefan Jaracz Theatre.

Content will include multimedia materials based on VOD and live broadcasting, including originals. It will be complemented with news feeds from these institutions to foster communities of mind.

Metadata-enabled functionality will include highlighting preferences, upcoming events of interest and VOD content.

Viewers will be able to create playlists, pause and review live content.

The deployment will be based on Redge Media for Theatres, Redge’s platform developed and optimized for theatres, music clubs and museums.

“The service of creating and providing technical and technological support for remote access to multimedia culture materials and live events is a challenge that we with Redge Media took upon with great passion. We create and develop an Internet platform that will truly open the gateway to culture. The aim of this project is to elevate all barriers and limitations of access to culture, as this initiative is key for the audience as well as for  artists and creators. We are proud that Redge Media is a vital part of this,” said Justyna Porzucek, sales director at Redge Technologies.