Crackle Plus turns to Gracenote for content discoverability

AVOD network operator Chicken Soup for the Soul has announced a new collaboration with Nielsen-owned Gracenote for content discoverability. 

Crackle Plus systems will use Gracenote entertainment metadata and unique Gracenote IDs to make Crackle, Popcornflix and Chicken Soup for the Soul streaming service titles more searchable and discoverable by viewers across streaming, multichannel video programming distributor (MVPD), connected TV (CTV), and digital search platforms.

Crackle Plus will also work with Gracenote on distribution of free ad-supported streaming TV (FAST) channels starting with the upcoming Crackle and Popcornflix launches. 

Philippe Guelton, president of Crackle Plus, said: “The Crackle Plus team is very excited to be working with Gracenote. This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape. This becomes exponentially important as Crackle Plus streaming services become available on more endpoints every month.”

Simon Adams, chief product officer at Gracenote, said: “Making content more easily searchable and discoverable across VOD and FAST platforms is one of our missions at Gracenote. This is especially important for Crackle Plus networks given the breadth of their content and their wide distribution through both linear and FAST streaming channels. Our work together will result in even higher visibility and consumption of their vast programming library.”