DAZN to implement tighter account sharing measures in Italy

DAZN is facing a backlash in Italy over its attempts to curb account sharing.

Account sharing is increasingly becoming a focal point for platform operators, with major players including Netflix seeking ways to minimise the practice’s impact on its business.

The Len Blavatnik-backed DAZN, which is in the first year of its three-season exclusive Serie A rights deal in Italy, is no different and has announced a number of account sharing-oriented technical changes.

Chief among these new technical features is one which will prevent two different devices simultaneously streaming content if they are not logged into the same IP address.

This however has upset fans, who have cited DAZN’s terms of service which states that subscribers have the right to access the service from two different devices simultaneously without having to share account information. 

Such has been the backlash that consumer lobby Aidacon has announced plans to file a complaint with the national communications watchdog. The body’s president Carlo Claps described the move as “another big blow to the fans”.