TV4 Group seals basketball deal with ESPN Sports Media

Baltic media company TV3 Group has struck a partnership agreement with ESPN Sports Media whereby basketball fans in Lithuania, Latvia and Estonia will be able to watch live broadcasts from NCAA Men’s basketball season and March Madness season via TV3 Sport channels, as well as on the group’s OTT platform in the Baltics, Go3.

During NCAA regular season Baltic viewers will be able to watch 4 games each week and during March Madness will have opportunity to enjoy 32 games.

The deal also covers highlights, interviews, players profiles and archive materials.

TV3 Group’s cooperation with ESPN Sports Media means that Go3 and TV3 Sport channels will continue to offer top flight basketball and other sports broadcast including NBA, NCAA, Euroleague, EuroCup, Liga Endesa, Basketball Champions League, Betsafe-LKL, FIBA National teams competitions, UFC, English Premier League, ATP tennis, WWE, KHL hockey and WRC, Moto GP and MXGP among others.

Raimonds Zeps, Head of Sports at the TV3 Group said: ‘We are delighted to enter into multiyear exclusive partnership with ESPN Sports Media. The NCAA Basketball Tournament is one of the most popular televised sporting events in the world. Possibility to follow some of the best young Baltic players performances is exciting and I’m sure our basketball fans will appreciate it’.