After more than 40 years of operation, DTVE is closing its doors and our website will no longer be updated daily. Thank you for all of your support.
Pay TV still high in US but cord-cutting is having impact
By
Despite ongoing trends towards cord-cutting, more than seven in ten US TV households still have some form of pay TV service.
According to Leichtman Research Group 71% of TV households in the US subscribe to pay TV. This total however is down from 82% in 2016, 87% in 2011, and 86% in 2006.
This is reflected in generational trends. In TV households, 64% of adults ages 18-44 and 77% of ages 45+ have a pay-TV service. By contrast, in 2016, 77% of adults ages 18-44 and 86% of ages 45+ had a pay-TV service.
Bruce Leichtman, president and principal analyst for Leichtman Research Group, said: “The percent of U.S. TV households with a live pay-TV service significantly declined from 82% to 71% over the past five years. The penetration of pay-TV remains lowest among younger adults and the categories that they tend to populate, including movers and renters.”
1 min read
