ATEME and Viaccess-Orca partner for contribution watermarking solution

Ateme has announced a new partnership with Viaccess-Orca (VO) to launch a “cutting-edge contribution watermarking solution.”

The product is based on VO’s software-based dynamic watermarking technology which is embedded and ready to use within IRDs and encoders from ATEME. The solution allows content owners to precisely identify the source of piracy leaks within distribution channels.

A key feature of the product is its pay-per-use business model which eliminates licensing, maintenance, and service fees. Content owners and providers will only pay for contribution watermarking tech when they use it.

The new solution supports BISS-CA encryption, an open protocol that enables real-time entitlement management for content streams over any network. When used in conjunction with dynamic watermarking, BISS-CA promises to simplify content owners’ ability to trace the source of illegal streams and safeguard their content.

Mathieu Harel, Product Director of Watermarking at Viaccess-Orca, said: “Piracy is evolving. Hackers are exploiting new techniques to illegally access and redistribute video content, and the industry needs an accurate, scalable, and cost-efficient solution to identify the source of leaks. Collaborating with ATEME, we’ve developed a smarter method for tracking piracy: one that focuses on the full content path as opposed to just the end points. With our solution, content owners and providers can protect their content and revenues in a way that was never before imaginable.”

Julien Mandel, Solution Marketing Senior Director at ATEME, said: “By 2022 the cost of online video piracy is expected to reach $52 billion, and this problem is only going to get worse without an effective solution. Teaming up with Viaccess-Orca, an industry leader in content protection, we’ve created a free solution that liberates content owners and providers from sizing their network, so that they can focus only on tracking the path of leaks throughout the distribution workflow. Before this, content providers were limited to only identifying the end point of leaked content, so this solution is a real game-changer for the industry.”