iQiyi launches in the UK and Ireland on Netgem TV via Thema partnership

Canal+-owned Thema and iQiyi have partnered for a commercial launch in the UK and Ireland on Netgem TV.

Based out of Beijing, iQiyi is a leader in the Asian streaming market with over 106 million paid subscribers across 191 territories worldwide. 

The streamer recently announced a partnership with Thema to launch its service worldwide. This rollout on Netgem TV represents the first launch of this partnership. 

Anna Pak Burdin, iQiyi’s International Head of Business Development, said: “We’re thrilled to announce our first ever partnership in the UK and Ireland via the launch of iQiyi with Netgem to bring the best of Chinese, Korean and other Asian dramas to fans in the UK and Ireland. “iQiyi hopes to continue to elevate the viewing experience of Asian content for our audiences, and we are excited to form a partnership with Netgem to bring more cinematic and thoughtful storytelling.”

Philippe Rouxel, EVP Distribution at Thema, said: “Thema is very proud to achieve a new step in the international expansion of iQiyi, the ultimate Asian streaming service, showcasing the best and largest choice of Asian content. With the launch of iQiyi’s compelling offering on Netgem, we are excited about the incredible opportunities to further roll out iQiyi across Europe.”

Shan Eisenberg, Chief Commercial Officer at Netgem TV, added: “We thrive to bring our viewers the best-in-class content options in each category as we believe modern TV viewers are looking for choice but also guidance through the overwhelming choice of add-ons available. iQiyi is the clear champion in its genre and we are delighted to welcome them on Netgem TV, and pleased to deploy our full suite of content discovery UI leviers to ensure max engagement on this fantastic new service.”