Yahoo and Tubi extend SSP partnership

Yahoo has extended its partnership with Fox-owned AVOD service Tubi.

The extended partnership will build on Yahoo and Tubi’s supply-side (SSP) relationship, and offer Yahoo demand-side platform (DSP) advertisers direct access to Tubi’s AVOD content library.

Yahoo’s unified advertising technology stack, facilitates buy and sell-side capabilities as well as an exchange. DSP customers will now have access to Tubi’s streaming inventory, providing CTV buyers with more competitive auction efficiency. 

 Iván Markman, Chief Business Officer of Yahoo, said: “We’ve seen a significant increase in streaming throughout the past year – with ad-supported content, in particular, generating incredible growth. With the future in mind, our partnership with Tubi gives CTV buyers the tools, inventory, and audiences necessary to execute successful and strategic CTV campaigns and drive meaningful growth.”

Mark Rotblat, Chief Revenue Officer of Tubi, said: “As consumers continue to shift viewership to streaming, partnering with demand-side platforms like Yahoo will enable advertisers to buy Tubi inventory more effectively, while maximizing campaign performance across their preferred buying mode. We are proud to empower advertisers with these capabilities and deliver valuable connections with our in-demand audiences.”