RAI turns to Nagra for FTA watermarking

Italian pubcaster Radio Televisione Italiana (RAI) has become the first free-to-air broadcaster to utilise watermarking against piracy.

The broadcaster has partnered with content protection firm NAGRA for the deployment, and is leveraging its NexGuard forensic watermarking and Anti-Piracy Services Platform to protect its streaming content and related advertising revenues.

For RAI, NAGRA’s solution inserts NexGuard forensic watermarks into the broadcaster’s content available to consumers via the RAI OTT web and app service.

The broadcaster is also leveraging the NAGRA Anti-Piracy Services platform to monitor the web and pirate IPTV services. The solution provides data insights of illicit activity that enables actionable business decisions.

Thierry Legrand, SVP Sales EMEA at NAGRA, said: “Our watermarking-based anti-piracy solutions are essential for RAI to effectively monitor copyright infringements and secure the value of the content distributed over OTT/AVOD. Like many other customers, RAI relies on NAGRA’s strong reputation in media content security and anti-piracy expertise to not only understand the current challenges the industry is facing, but more importantly provide the necessary tools and solutions needed to keep pirates at bay.”