Netflix co-CEO provides rare glimpse at viewing data

Netflix has shared a significant amount of data on the popularity of its original titles.

The streaming company typically plays coy on viewing data, but at the Code Conference co-CEO Ted Sarandos revealed how many accounts viewed its top 10 series and movies within their first 28 days of release. 

For TV, Bridgerton tops the list, with 82 million accounts watching at least two minutes of the period drama. Part one of Lupin and season one of The Witcher both amassed 76 million views, while other noteworthy Netflix series like Stranger Things 3 and The Queen’s Gambit also make the top 10. 

While Netflix has been criticised for counting a ‘view’ as an account watching two minutes of a title, Sarandos also showed off viewing hours. Bridgerton was viewed for 625 million hours during its first 28 days of release, followed by part four of Money Heist (619 million hours) Stranger Things 3 (582 million hours) and The Witcher (541 million hours).

Speaking at the conference, Sarandos said that the company is “trying to be more transparent with the market and talent and everybody,” and that the information revealed is part of its efforts to provide the industry with a greater view of what makes a Netflix hit.