Ireland’s Pure Telecom taps Netgem TV for new TV launch

Irish ISP Pure Telecom has launched a TV service powered by Netgem TV.

Netgem TV said the new branded TV service was the first such launch in the country in more than four years, since the debut of Vodafone TV.

Pure Telecom has turned to TV-as-a-Service provider Netgem TV to deliver the Pure TV offering. Netgem partners with ISPs to add TV services to their broadband packages, allowing them to compete against established players in the bundled services market.

Established in 2002, Pure Telecom is the first Irish ISP to make use of the co-branded TV offering created by Netgem and implemented successfully in the UK with Origin TV and Community Fibre TV in London.

The new TV service will include a combination of free to air content from Saorview through rooftop antennas and internet channels.The offering will include on-demand content such as All 4 and YouTube 4K as well as the Filmzie movies offering.

Pure TV will provide 80 extra channels free to air including 20 sports channels available at home and on-the-go, the ability to rent movies on Rakuten TV and watch box sets, or purchase more in 4K on Amazon Prime Video.

Pure TV is also offering nlimited mobile TV and HD at no extra charge, and universal search across all live and on-demand TV content.

Sylvain Thevenot, Chief Commercial & Customer Officer, Netgem, said: “Irish consumers will be able to take full advantage of a wide array of entertainment by bringing together connectivity from Pure Telecom with a high-quality TV service we have powered for Irish ISPs. The service combines traditional live TV with easily accessible streaming TV shows and films across numerous on-demand platforms, keeping the whole family entertained on faster broadband and at an affordable price.”

Paul Connell, CEO, Pure Telecom said: “Our partnership with Netgem has proven to be very successful, so we are delighted to be launching Pure TV in collaboration with Netgem. Being able to utilise Netgem’s 4K set-top box will ensure that the Irish public have access to the most popular TV shows and films that Pure TV has to offer.”