LaLiga TV expands sports bar reach in UK

Spain’s LaLiga and its UK broadcast partner Premier Sports have teamed up with major pub group Stonegate Group to offer LaLiga coverage at venues across the country via LaLigaTV, the 24/7 television channel that airs live coverage of the competition in the country.

Through the agreement, Stonegate Group together with its regional and venue managers have identified nearly 100 LaLigaTV pubs that will actively show and promote the channel, spanning the largest cities by population across England, Scotland and Wales. All venues can be searched via Stonegate’s We Love Sport app, available for iOS and Android.

“We’re happy to partner with LaLiga and Premier Sports to bring LaLigaTV to fans at key Stonegate venues across the country. Our research has shown that LaLiga is one of the most popular international sports properties in the UK, and this season fans can enjoy all the action at their local Stonegate venue by downloading the We Love Sport app” said Stephen Cooper, sport marketing manager for Stonegate Group.

“Premier Sports continues to offer the best in live sport to bars and pubs across the United Kingdom. In this regard, we’re pleased to see so many Stonegate venues taking a clear interest in showing the best of Spanish football via LaLigaTV,” said Graham Byrne, director of commercial customers at Premier Sports.

“Fans have been waiting for the chance to enjoy club football at their local in a safe and welcoming environment. Through Stonegate Group and our partnership with Premier Sports, we are pleased to offer increased coverage for our 24/7 LaLigaTV channel, thus further strengthening LaLiga’s commitment to the UK market,” said Keegan Pierce, LaLiga global network delegate for the UK and Ireland.