France’s SFR sets out packages with Amazon Ligue 1 offering

Amazon’s new French top-tier football offering is now available as part of a set of new sports packages from Altice France’s SFR.

The presence of Amazon’s Pass Ligue 1 on SFR’s TV box enables the Altice-owned operator to claim to have the most complete football offering of France’s ISPs. SFR also carries RMC Sport and beIN Sports as part of its offering.

SFR is offering a bundle of RMC Sport and Amazon Prime for €14 a month to its subscribers. For an additional €12.99 subscribers can now add Le Pass Ligue 1.

Subscribers are also able to take a pack comprising RMC Sport, beIN Sports and Amazon Prime from €24, with the option to add Le Pass Ligue 1 for €12.99, giving them access to Ligue 1 and the UEFA Champions League for €36.99 a month.

“SFR is once again demonstrating its desire to offer the best content to its subscribers. With the distribution of RMC Sport, of beIN Sports, of Amazon Prime and the Pass Ligue 1 on Prime Video, SFR is restating its commitment to sport, becoming the operator that offers the greatest number of matches to its subscribers and responding to the calls of its customers who wish to be able to choose the most suitable offerings at a competitive price,” said Grégory Rabuel, CEO of SFR.

Rival service provider Free earlier announced that it would carry Le Pass Ligue 1. Freebox TV customers that are not Prime members can access the service by subscribing to Amazon Prime at a discounted rate of €5.99 a month, with the first 30 days free of charge.

Free is also marketing its own ‘near-live’ highlights service. The telco is offering Free Ligue 1, which provides access to highlights and is included in the company’s Freebox and mobile plans.