Vizio launches refreshed WatchFree+ AVOD

TV maker Vizio has announced a refreshed version of its WatchFree streaming service. 

Now dubbed WatchFree+, the AVOD service provides viewers with a range of free content along with hundreds of live channels. 

The revamped streamer brings a renewed focus on data-informed programming, which promises to provide users with a more personalised experience by leveraging Vizio’s Inscape viewing data. This collects viewing detailed information about viewing habits, but the company has been keen to stress that users can opt-out of this data collection via their system settings. 

In addition, WatchFree+ offers custom curated channels, along with a new featured category with seasonal programming, themed collections, and pop-up channels. 

Katherine Pond, vice president of Business Development at VIZIO, said: “WatchFree+ provides audiences with access to the channels and programming you expect with cable, but in a free streaming environment that makes it easy to personalize and customize the entertainment experience. With the growth and evolution of WatchFree+, we now offer hundreds of free channels where we manage and control the programming for consumers and the ad inventory for marketers — providing better experiences for all.”