Viaplay launches in Poland as NENT secures UPC distribution deal

Nordic Entertainment Group (NENT Group) has launched its streaming service Viaplay in Poland.

The launch comes as a part of a major international push for Viaplay that was laid out by CEO Anders Jensen in late 2020.

The streamer is priced at priced at PLN34 (€7.55) per month, and has a wide range of content that includes kids content, Viaplay Originals, international films and series, and premium live sports including the German Bundesliga, FIFA World Cup 2022, US Open golf and FIBA EuroLeague Women basketball.

As a part of the launch in Poland, NENT has agreed a multi-year distribution deal with cable TV operator UPC. Viaplay will be made available to UPC customers as a part of various TV packages, and as an add-on subscription. In addition, the app will be integrated into UPC’s TV 4K Box “in due course”.

Kim Poder, NENT group chief commercial officer, said: “We are pleased to work with UPC to make Viaplay available to over 1 million households across Poland. Given UPC’s leading market position in urban areas, this agreement perfectly complements our other partnerships in the country. Viewers in Poland have a lot to look forward to with Viaplay, and additional distribution deals are on the way.”

Bogdan Bucurei, chief marketing officer, UPC Polska: “Our partnership with NENT Group shows our long-term commitment to aggregate the highest quality content and deliver the best-in-class entertainment experience in the market. We are particularly pleased to offer our customers access to premium sports content, including among others Bundesliga, UEFA Europa League and UEFA Conference League, as well as Premier League from 2022, which will all contribute to Viaplay’s strong debut in Poland.”