Discovery creates new sports division to house Eurosport, GOLFTV and others

Following its announced tie-up with WarnerMedia, Discovery is continuing to get its house in order by consolidating its sports businesses under one roof.

The new division – Discovery Sports – will provide an external corporate identity to embody Discovery’s sports brands Eurosport, Global Cycling Network, Global Mountain Bike Network, Golf Digest and GOLFTV, along with parts of SVOD discovery+ and promotion arm Eurosport Events.

The networks will be presented and operate unchanged, but the company said that establishing a dedicated Discovery Sports division will support collaboration across the brands.

Heading up the newly created division will be Andrew Georgiou as president of sports who already oversees Eurosport and Discovery’s global sports rights and marketing solutions. He will continue to report to Discovery International CEO Jean-Briac Perrette.

Jean-Briac Perrette, CEO, Discovery International said: “As we organise all our sports business under Discovery Sports, I am hugely excited to have Andrew lead the charge for this consolidated group. His expertise, strategic vision and strong relationships have steered our sports business through last year’s challenging period for live sports, and set us on a course for further transformation and growth going forward.”

Andrew Georgiou, president of sports, said: “By collaborating as one global team, Discovery presents an unprecedented level of sports media expertise. We bring the only truly 360-degree offer, from platforms to promotion, that can truly grow an event, series or even an entire sport. Together we are able to unlock the power of sports with even greater impact, thanks to inspirational storytelling, best-in-class live coverage and sports journalism. This potential will only grow over the coming months as we increasingly bring our live sports content to discovery+ and the broad household audience it engages every day.”