Digi Group renews Viasat World deal in Hungary and Romania

Serghei Bulgac

Digi Group has signed a renewal deal with Viasat World to carry its portfolio of channels in Hungary and Romania. 

The new deal will see Digi Group continue to carry Viasat World’s comprehensive portfolio of factual and entertainment channels on Digi TV’s digital cable, satellite and Digi Online platforms, in Hungary and Romania, and on IPTV in Hungary.

The full list of channels includes: Viasat Nature, Viasat History, Viasat Explore, Epic Drama, and movie channel TV1000 in Romania only.

This renewal is the latest extension to an almost 20-year relationship that goes back to 2004 when Viasat Explore was added to Digi TV’s Romanian offer in 2004. 

Benjamin Groocock, SVP commercial and operations at Viasat World, said: “Having built a loyal audience for our channels through Digi TV in Hungary and Romania, this is an important renewal for us with one of our most long-standing operator partners in the CEE region. With a significant number of subscriptions in each country, this deal allows us to consolidate reach, providing many viewers with premium quality, often exclusive content curated across our portfolio of popular channels. We’re sure that the forthcoming programming line-up will see them return to watch time and again.”

Serghei Bulgac, CEO of DIGI Communications N.V. said: “For DIGI, providing a quality service to our subscribers means equal investment in technology and content, as we look to satisfy diverse preferences from news and sports, to entertainment, film and documentaries. Our concern for the customer’s needs translates, today, into the market position held by DIGI – leader of the cable TV market in Romania and the second operator in the pay TV segment in Hungary. We are happy to announce the extension of the agreement to broadcast Viasat World’s channels in both markets, continuing with our mission of reaching subscribers’ homes with the programmes they appreciate.”