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Greek version of MyZen TV launches with Vodafone
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Canal+-owned channel distributor Thema has landed a deal to launch MyZen TV on Vodafone Greece’s TV service. The agreement also marks the launch of the localized version of the channel in Greek.
Vodafone TV subscribers will get access to the women-skewed lifestyle channel within three packages: Basic, EBT or Basic plus Kids, and Premium – Basic plus Kids plus Sports, reaching a global audience of 150,000 subscribers.
MyZen TV is dedicated to well-being, relaxation and sharing. The channel offers lifestyle content with programmess produced in various locations across the world, with a focus on practical advice, exercise and coaching on wellness.
“Now that well-being and sustainability are more important than ever before, we are very excited to welcome MyZen TV at Vodafone TV. With this significant addition, our subscribers will have the chance to not only watch a lifestyle and entertaining channel but to join in an inspiring experience that will help them be healthier and happier,” said Andreas Georgiadis, Pay TV Manager, Vodafone Greece.
“We are pleased to extend the distribution of MyZen TV in Greece with Vodafone. By localizing its content in Greek, MyZen TV enables the Greek audience to enjoy its practical advice, inspiring experiences and entertainment stories with a more enjoyable viewing experience,” said Severine Garusso, head of distribution, Thema Europe, Middle-East and Africa.
“We are elated to announce the launch of MyZen TV on Vodafone Greece, another major platform proving that our content is well received by the Greek audience. In order to provide a very comfortable viewing experience, we are localizing our content in Greek.MyZen TV is a worldwide lifestyle channel which continues to offer an enriching and enjoyable experience to its customers by creating themed shows around health, fitness, well-being, travel, beauty, cooking, home, garden, ecology, and life changes etc. thus providing a zen and calm getaway in these times,” said Nela Pavlouskova, managing director of MyZen TV.
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