PlutoTV expands LG partnership in Europe

ViacomCBS’s ad-supported streaming service Pluto TV has agreed a deal with LG Electronics to expand their partnership in Europe.

The new deal will see LG TV owners in select European markets gain access to the service – so long as their set is produced after 2016 and running webOS.

The Pluto TV app had already launched for LG TV owners in Germany and the UK, but this new announcement extends the app to France and Spain. In addition, the four European countries will gain more than 100 Pluto TV channels available via their EPG later this year. 

This expanded relationship follows one which was first established in the US in 2020.

Pluto TV currently has 50 million monthly active users across 25 countries in three continents including the US, Europe and Latin America.

The announcement comes at a time of growth for Pluto. The streamer has this week announced the launch of seven new channels in the UK and 10 in France.