ORS agrees deal with Simply.TV for advanced metadata and EPG services

Austrian Broadcasting Corporation (ORF) subsidiary Austrian Broadcasting Services (ORS) has announced a deal with Copenhagen-based metadata firm Simply.TV.

The multi-year deal promises to build ‘the most user-friendly and engaging TV solution for Austria’.

ORS said that it decided in favour of Simply.TV after a multi-vendor assessment which covered the ability to deliver real-time metadata from more than 100 linear TV channels, along with time-to-market, direct feed integration with Austrian and German broadcasters, and coverage and quality of keywords and descriptors.

The selection process was supported by Austrian recommendation engine specialist XroadMedia.

Thomas Langsenlehner, CEO of simpli services, said: “Simply.TV differentiates itself from the rest of the market by offering the broadest and most advanced portfolio of quality metadata from its global technology platform while still having excellent localized data quality for the entire Austrian market. It is crucial for us to select vendors that see themselves as partners, so signing a multi-year deal with Simply.TV allows us to execute on our roadmaps and take the lead in the competitive Austrian TV”

Daniel Rühmann, COO at Simply.TV, said: “Being selected by ORS makes us very proud. ORS’s requirements for metadata, images, sports data, recommendation drivers, and rights handling are extensive. By combining our technology and general leadership in metadata with our team of editorial specialists, ORS can deliver an accurate, localised, and personalised experience to their end-users.”