Proximus picks Velocix to scale-out Pickx OTT service

Belgian telco Proximus has announced a partnership with video streaming and advertising technology provider Velocix.

The deal has seen the operator scale-out its Pickx multi-screen video service using Velocix’s CDN technology.

Proximus said that it will more than double its HTTP streaming capacity using Velocix’s carrier-grade CDN software. The Velocix CDN is designed to provide operators with a stable and flexible foundation for their IP video streaming businesses.

Proximus currently serves more than 1.7 million TV customers in Belgium, translating to 38% of the total digital TV market. It launched its Android TV based Pickx video service in June 2019 and expanded it to Apple TV in 2020.

Thierry Demoor, Head of Digital Products and Solutions Platforms, at Proximus said: “Velocix’s CDN was a thoughtful choice for us, given its exceptional stream density, ultra-reliable performance at scale, and field-proven ability to deliver the highest-quality viewing experience to our premium-tier Pickx customers.”

Anthony Berkeley, CEO at Velocix, said: “We are proud to extend our relationship with Proximus and support their thriving IP video business with our market-leading CDN solution. With consumer demand for streaming video on the rise around the world, it is a great time for innovative communications companies to take advantage of the latest streaming and personalisation technologies to attract new subscribers and increase video revenues.”