Now drops the TV in rebrand

Now TV, the skinny OTT business of Sky, has announced its rebrand to Now.

The company said that the new name “reflects how brilliant simplicity meets brilliant entertainment”. 

Along with the slimmed down name, Now will present a new green colour palette which makes use of a graphic illumination on the ‘O’. Accompanying the visual upgrade, Now will also have a new tone of voice.

Focusing on building a community, Now’s Passes will now be branded as a Now Membership starting at £3.99 per month. The different packages, including Entertainment, Cinema and Sports will remain the same.

Marina Storti, managing director at Now, said: “Now has always been the home of quality entertainment and our new brand evolution ensures that, even in a hectic world, no one misses out on the entertainment they love. By moving from Now TV to Now, we marry our world-class quality with brilliant simplicity. This immediacy creates a true destination and community for those who love and live for the best entertainment.”

Now is available on over 60 devices across three countries in Europe. The rebrand is led by the UK and will be adapted and rolled out to Italy and Ireland at the same time.