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Discovery builds on SVOD launch with revamped marketing solutions offer
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Discovery has launched a new marketing solutions offer which brings its sports and entertainment portfolio together.
Aimed at brand partners across its 200 international markets, Discovery said that uniting sports and entertainment gives advertisers the opportunity to “access all of Discovery’s rich content, on all of its platforms, across every global market, through one central buying point.”
The move builds on the global launch of Discovery’s non-scripted subscription streaming service, discovery+, in January
Within Discovery’s marketing offer, the company has revamped its creative brand solutions capability to enhance content opportunities available to international client partners.
Advertisers will be presented with a suite of marketing solutions that allow them to achieve engagement at scale across what Discovery describes as “the widest portfolio of platforms” including via digital content, social media, long and short-form content, product placement, sponsorship, and technology partnerships.
Mike Rich, head of sports marketing solutions at Discovery, said: “Today is a monumental step for our sports offer as we fully unify our international marketing solutions and advertising-sales within the broader offering of the Discovery family. We believe this will further strengthen our market-leading proposition and help brands tell their stories at scale, supporting them to deliver against communications goals which positively impacts their business objectives.
“As we head towards back-to-back Olympic Games and deliver the international rollout of discovery+, our partners can now fully take advantage of an enhanced marketing solutions offer which connects sport to the most comprehensive range of real life categories, including home, adventure, travel, food, nature, environment and science. This not only offers more ways to inform, fascinate and inspire, but allows brands to call on us to engage both the most passionate and broadest audiences they want to target.”
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