Broadpeak introduces next generation of ad personalisation solution BkYou

CDN and video streaming solution provider Broadpeak has announced the next generation of its BkYou ad personalisation solution.

The solution offers pay-TV operators and content providers an end-to-end solution for ad insertion, supporting the entire process of ad personalisation from the origin server to transcoding, packaging, and delivery to end-user devices, with reports to enable deeper insights into ad consumption.

The new upgrade promises to boost the monetisation of live, cloud PVR, and VOD video streaming services delivered via the HLS or DASH format. It achieves this by increasing the number of ads that operators and content providers can support in their library offering which enables more ad choices and additional possibilities for video monetisation. 

The company said that BkYou also has been optimised with faster transcoding and an ad fallback mechanism that maximises the number of ad impressions while reducing errors.

Broadpeak has also enhanced BkYou with new ad hosting and ad packaging capabilities. These capabilities have been added on top of the solution’s existing manifest manipulator features, increasing operators’ scalability so that targeted ads can be better addressed during popular live events while also supporting VOD and cloud PVR use cases.

Jacques Le Mancq, CEO at Broadpeak, said: “Consumer demand for personalized content, including ads, has really ramped up globally. With the latest version of our BkYou ad personalization solution, we’re helping customers address this important trend. New features, such as ultra-fast transcoding, end-to-end management, and ad packaging, streamline the delivery of targeted advertising so that operators and content providers can enhance opportunities for monetisation.”