Synamedia hopes for data revolution with Clarissa

Synamedia has launched its new business insights solution, Clarissa.

Claiming to be the first of its kind, Clarissa promises to take a holistic view of pay TV and OTT businesses, and reveal critical behavioral and consumption insights. Synamedia said that Clarissa will provide less data-savvy business managers with clear insights to meet KPIs.

The solution provides users with siloed data sets across its four applications – viewing quality, user experience, content consumption, and advertising insights – and allows users to change any element of the service to immediately see its impact on other metrics.

Synamedia says that unifying data from multiple sources will provide customers with clarity on performance across all video services and allow them to understand content is popular and on which devices and in what format.

Clarissa is available as a managed software-as-a-service, and supports traditional pay-TV and OTT providers including direct-to-consumer. It works on any video platform including Synamedia Infinite, and can integrate third-party data sources.

Amruta Shankar, Director of Data and Analytics at Synamedia, said: “Clarissa turns what has been a dark art into a science. It democratizes data by giving insights to all decision makers. Video service providers need a trusted data partner with an unrivalled understanding of video and TV to help them see the bigger picture and improve their service offering. Now, armed with deep insights into their viewers’ needs and the value of their services, video service providers can adapt to win in today’s attention economy.”