M6 international channel secures distribution in Canada and UAE

Canal+-owned channel distributor Thema, as the distribution partner of M6 Group’s international channel, has announced two major launches for the channel in Canada and the United Arab Emirates.

Launched in 2019 in Africa, M6 International claims to bring together the best of M6 group programmes, for international viewers.

The channel, which styles itself as “a daily dose of France”, offers content from channels M6, W9, 6ter, and also from Paris Première and Téva, bringing French speakers and French people living abroad a variety of programmes, covering culture, entertainment, cuisine, reality TV and magazine shows.

The channel will now debut in Canada with a launch at the operator Bell.

In the UAE, M6 International will launche on Du’s TV service, where the channel joins a French package offer alongside 14 other French channels.

These two launches will be accompanied by a local communication campaign, according to Thema.