Pluto TV launches in Brazil

ViacomCBS-owned AVOD service Pluto TV has launched in Brazil.

Claiming to be the leading free streaming TV service, Pluto TV Brazil launches on web browsers, iOS and Android smartphones and a range of CTV devices like Android TV and Apple TV.

Pluto TV Brazil currently has 27 channels (including three Pop-Up channels specially developed for year-end and Christmas) that include curated content in Portuguese, with a further three channels launching next week.

The company said that, by the end of 2021, the service will have more than 60 channels with thousands of hours of content all available for free.

The Brazillian launch was first announced in August, and comes several months after the streamer began its roll out in Latin America.

Overall, Pluto TV is available across 24 countries, and has a global monthly active user base of 36 million users.

Kelly Day, president of streaming, ViacomCBS Networks International (VCNI), said: “VCNI remains focused on bringing our world-class streaming services to markets around the world. Earlier this year, we launched Pluto TV in Latin America and as we continue to build on its success in the region, we fully expect Pluto TV to become a powerhouse streaming entertainment offering in Brazil, where there is already tremendous appetite from audiences for ad-supported premium television.”

JC Acosta, president of ViacomCBS International Studios & Networks Americas, said:

“We are excited to expand Pluto TV to Brazil after our successful launch earlier this year in the rest of Latin America. This accomplishment is a testament to the tremendous teamwork and our shared commitment to accelerate our digital and streaming businesses.”