Insight TV ties up distribution deal with ViacomCBS for Pluto TV channel launches in UK and Germany

UHD broadcaster Insight TV has launched three of its channels on ViacomCBS-owned AVOD Pluto TV in the UK and Germany as both continue their accelerated growth.

The millennial-focused broadcaster has brought three of its channels to the service: lifestyle channel Insight TV; action-focused channel InTrouble; and science/technology/knowledge channel InWonder.

Key titles offered by the channels include competition series Ultimate Goal (on Insight TV), investigation series Epic Exploring (on InWonder) and action-filled Inside Masters of Dirt (on InTrouble).

The three channels add to a growing number available on Pluto TV, with the AVOD offering more than 100 linear channels in the UK and more than 75 in DACH countries. Both nations also have access to an extensive on-demand library.

Rasit Kutlubay, director of distribution and business development, Insight TV said: “As Pluto TV expands across Europe, Insight TV is proud to be among the brands available to its growing number of registered users.

“Our deal with Pluto TV is an example of the flexibility we have when working with global platforms. Whether its linear or digital channels, or a branded on-demand experience, Insight TV has the ability to deliver a language localised, high-quality, engaging viewer experience.”

The deal comes days after Insight TV announced a similar arrangement with mobile streamer Huawei Video to offer the primary Insight TV channel along with short-form network InShort.