Music platform Vevo partners with NetRange

Leading music video platform Vevo has partnered with turnkey smart TV and OTT ecosystem provider NetRange.

The collaboration will widen access to the service, with NetRange smart TV users in nearly a dozen countries gaining access to the app.

Vevo said that it is “accelerating the app-driven renaissance of music on the TV,” and that the genre has witnessed 26% year-over-year growth.

This is the latest distribution deal for Vevo, with NetRange joining its existing partners including: YouTube, Amazon Fire TV, Amazon Echo, Roku, PlutoTV, Apple TV, Virgin Media, Sky, Vewd, Xumo, Samsung TV Plus and others.

NetRange meanwhile operates an integrated, full-service solution which includes UI design, payment, billing and customer management, content aggregation, backend services including global CDN, second level support and app development for more than 100 global CE, TV, STB, retailer and operator brands. Its customers include Vodafone, Grundig, Arçelik, TCL, Skyworth, Sharp, Loewe, Changhong, IKEA, MSH, Thomson HD+.

Rob Christensen, VP Advanced Television, Vevo said: “We’re delighted to announce our partnership with NetRange and bring our catalogue of music videos to millions more television screens through their impressive networks. We are seeing very strong growth across our CTV partnerships, giving us the opportunity to make our content available to music fans across the world.”

Tim Schröeder, CEO, NetRange, said: “Music through the TV is enjoying an accelerating second wave of popularity driven by apps on connected Smart TVs. Specialist music channels drove the first wave, with the broadcaster setting the agenda and the playlist. The second wave is driven by the consumer, who is now firmly in control thanks to the power of the app.

“By enabling Vevo to distribute content to the NetRange Smart TV App Store, we are expanding the number of consumers that can enjoy Vevo’s awesome catalogue of over 450,000 music videos.”