Deutsche Telekom takes TV Now in expanded deal with RTL

Deutsche Telekom and RTL Group’s German unit, Mediengruppe RTL Deutschland, have agreed an expanded distribution deal that will see the German telecom giant integrate the RTL streaming service TV Now Premium in its TV offer, Magenta TV.

From today, the price plans Magenta TV Smart and Magenta TV Smart Flex will automatically include TV Now Premium without any additional fee for customers.

Bundling TV Now Premium and Magenta TV in one subscription will give the latter’s viewers access to more than 60,000 hours of programming across all genres from drama series and entertainment shows, to news, documentaries and live sport.
Deutsche Telekom and Mediengruppe RTL Deutschland have also agreed to increase cooperation in advertising technology, advertising sales and content.

Both companies will in particular collaborate in developing addressable advertising on TV, combining the reach of linear TV with targeted digital advertising.

The first tests in 2021 will be based on RTL Group’s ad-tech solutions, Smartclip and Yospace, and will be open for additional partners from the media and TV industry, the pair said.

RTL cited the statistic that in Germany alone, the market for addressable TV advertising is expected to grow to more than €500 million by 2025.