BT picks Bango for third-party subscription management

Data commerce platform Bango has partnered with BT to power the operator’s bundled TV subscriptions.

BT has selected the Bango Platform as a “key integration point,” which will allow it to open up a greater number of products and services to customers.

The first launch under this partnership is BBCS/ITV SVOD BritBox – which BT is heavily promoting via a six month free trial announced last month. Following that six month period, BritBox’s subscription cost will be added to the user’s BT plan, facilitated by Bango.

Key features of the Bango platform enable accurate offer targeting, simple activation of offers by customers, management of customer entitlements during offer periods, and one-click billing when customers choose to continue enjoying these services at the end of the offer period.

Bango said that its tech allows BT “to provide its customers with a seamless entertainment experience across all their connected devices,” and to “enhance the content ecosystem available to BT customers.”

Lee Marshall, director of product, BritBox, said: “We are delighted to have been the first to use Bango’s commerce platform to help BT entertain their customers with the biggest and best collection of British content available, anywhere.”

Paul Larbey, CEO at Bango, said: “We welcome BT and BritBox to the Bango circle. BT will deliver a range of third-party products and services to its customers through the Bango Platform and will benefit from Bango data insights to optimise the targeting of product offers to boost consumer engagement. BritBox is an exciting initial launch, we look forward to powering many more leading third-party services for BT.”