Vevo announces partnership with Foxxum

Music video platform Vevo has announced a partnership with smart TV solutions provider Foxxum.

The deal will see Vevo’s platform of 46 billion monthly views accessible to over 20 million Foxxum-enabled devices across North America, Europe, Australia, and South America.

The companies said that Vevo will retain full editorial control of its content, with audiences having access to localised and global content dependent on geographic location.

Bernarda Duarte, VP business development, Vevo, said: “The addition of Foxxum as a smart TV scaling partner is a significant effort in our OTT strategy. With the vast scale provided by Foxxum’s network of television partners, we will have the opportunity to deliver our library of music videos and original content to even more viewers around the world, tapping into key growing markets, and expanding our efforts around returning music videos to the living room.”

Foxxum’’s smart TV solutions are developed in close collaboration with their customers across all stages of the global consumer electronics value chain, from silicon vendors through to Device Manufacturers (OEM), CE brands, TV operators and Content Providers.

Ronny Lutzi, CEO at Foxxum, said: “We are delighted to collaborate with Vevo. Our users will now be able to enjoy Vevo’s brilliant music video experience on their smart TVs and watch the great variety of high-quality music video content offered in their application. This is a significant addition to our premium app catalogue, and we are certain that our footprint and platform’s user experience will enhance Vevo’s global audience.”