Sky adds kids content from DreamWorks in NBCU deal

Sky has announced a new long-term partnership with sister company NBCUniversal to bring DreamWorks animated TV content to Sky customers in the UK.

Starting in late October, the partnership promises hundreds of hours of animated series on the Sky Kids channel and, on weekends, on Sky One. Customers will also be able to watch shows on demand via the Sky Kids Pack, through the Sky Kids app and on Now TV Kids Pass.

Content included in this deal includes the UK premieres of Madagascar: A Little Wild, TrollsTopia and Dragons Rescue Riders: Heroes of the Sky. Also included are other Dreamworks series The Mighty Ones, All Hail King Julien, Dragons Rescue Riders: Heroes of the Sky and Dawn of the Croods.

The partnership enhances Sky’s library of kids content, which includes over 5,000 episodes of on demand content from ViacomCBS and Turner, and originals. Sky customers also have the benefit of access to apps like Disney+ and Netflix on their Sky Q set-top-box.

Stephen van Rooyen, EVP and CEO of UK and Europe Sky said: “Our new partnership with NBCUniversal brings an impressive range of family favourites from DreamWorks Animation to Sky and NOW TV customers. Adding DreamWorks’ loveable stories of dreams, journeys and heroes alongside our originals and our partner content means customers can access the content they love, all in one place – easy.”

“Families are spending more time at home than ever before – as kids and adults alike love Dreamworks characters, hopefully this will help them enjoy more moments together.”

Belinda Menendez, president and CRO, global distribution and international, NBCUniversal said: “We are delighted to expand upon our long-standing relationship with Sky and NOW TV through this new deal that brings a vibrant, compelling slate of animated TV series to bolster the Sky Kids platforms. DreamWorks Animation has an outstanding pedigree in the realm of kids content and we look forward to partnering with Sky to bring these beloved characters and stories to homes across the UK and Ireland for families to enjoy.”